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Cicerone for Companies

The Cicerone Certification Program helps you set your business apart by educating your staff on beer flavor, styles, and service. Benefits of training can include:

Memorable guest experiences
Improved customer satisfaction and loyalty
Increased sales
Boosted employee morale, engagement, and retention

Getting Started

Everyone on your team who works with beer should become a Certified Beer Server. Candidates earn the tile by passing a 30-minute, 60-question online exam. You can choose among various options to prepare your employees for the Certified Beer Server exam. Your approach will depend on budget, learning timeline, and employee availability for training. You can monitor employee progress and exam scores online using managerial controls when you purchase in bulk. The two popular approaches to training are:

BeerSavvy Online, self-paced individual training
BeerSavvy On-Site, live group training at your business

Getting Your Staff to Certified Beer Server

BeerSavvy® Online features self-paced interactive readings, videos, and quizzes. Each time the employee opens the online program, they’ll be brought back to their last lesson screen to pick up where they left off. When they’re finished, they take the included Certified Beer Server exam. Each individual has 90 days from their first access to complete the course’s five to eight hours of training.

Cost: $199 per trainee (bulk discounts available)

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Beersavvy® On-Site features live instruction delivered by a Master Cicerone®. The one-day (eight-hour) course uses lecture, handouts, and tasting of both ingredients and beers. The host organization provides meeting space, audio/visual support, and beers for tastings. At the conclusion of the training, employees take the Certified Beer Server exam which is included in the cost of the training.

Cost: Begins at $199 per trainee (contact us for a custom quote)

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Why BeerSavvy?

Benefits for Breweries

How prepared is your brewery staff to sell the wide range of beer you offer your guests? The Cicerone Certification Program can help!

Benefits for Breweries

Benefits for Restaurants

Are your restaurant servers as effective as they could be at selling beer? The Cicerone Certification Program has a program that can assist you with training.

Benefits for Restaurants

Benefits for Bars

Have your bartenders mastered the fundamentals of outstanding beer service? BeerSavvy will help them set your bar apart from the competition.

Benefits for Bars

Some of our Clientele

"The Cicerone program provides a great framework for our growing education program at Rhinegeist. We put all our staff through Certified Beer Server and so far, have 26 Certified Cicerones. An educated team helps to share the world of beer with our customers and our community. The Cicerone team are tremendous partners and the visibility of their program gives our team the recognition and confidence to tell our story."
- Chris Shields, Director of Education, Rhinegeist Brewery

“The Cicerone Program has put beer back in front of us and given it a chance to be seen in the same light as some of the world's other well-respected beverages. Information, education, and knowledge are one of the trinities of Craft Beer Cellar and every Beer Geek in every store is at minimum a Certified Beer Server. We might not have gotten there so neatly if not for Cicerone!"
- Suzanne Schalow, Founder, Craft Beer Cellar

“We love partnering with Cicerone ® because they take the time to provide us with thorough consultations to develop specialized training resources for employees in all levels of our company. They take a personal interest in helping us develop our team, and that makes them our close partner, not a vendor”
- Andrews Distributing Company

“In addition to The Exchange Brewery’s training, the Cicerone® program provides an excellent educational framework for our staff to ensure we cover all the fundamentals and reach for the highest credentials - from clean glasses to being proficient in all the various beer styles and flavors. Over the past 3 years, we have successfully certified 22 beer servers. Having certified, knowledgeable beer servers ensures we can provide our customers with the highest-quality beer experience possible. Our staff is not only passionate but can engage in compelling dialogs with whomever they serve - having the confidence to share the stories behind the vast array of beer styles we serve at our brewery.”
- Amy Kvas, Tasting Room Manager, The Exchange Brewery

“We started up a brewpub/restaurant at our farm in Verdal, Norway. Our mission is making a good atmosphere for our customers, by serving great food and beer, in a professional yet unpretentious way in the nicest environment. We ordered BeerSavvy in order to train and certify our entire team. We wanted to improve the overall beer-knowledge of our staff, which we believe will lead to even better customer experiences and increased motivation.”
-Jørund Eggen, General Manager, Fæby Bryggeri

"At Stone Brewing Co. and the Stone Brewing World Bistro & Gardens, we've utilized the Cicerone program as a valuable training resource to ensure our team is knowledgeable about the craft industry they support. The better a person's education about beer, the better they are able to spread the passion!"
- Greg Koch, CEO & Co-founder, Stone Brewing Co.

"The Cicerone program provides a great framework for our growing education program at Rhinegeist. We put all our staff through Certified Beer Server and so far, have 26 Certified Cicerones. An educated team helps to share the world of beer with our customers and our community. The Cicerone team are tremendous partners and the visibility of their program gives our team the recognition and confidence to tell our story."
- Chris Shields, Director of Education, Rhinegeist Brewery

“The Cicerone Program has put beer back in front of us and given it a chance to be seen in the same light as some of the world's other well-respected beverages. Information, education, and knowledge are one of the trinities of Craft Beer Cellar and every Beer Geek in every store is at minimum a Certified Beer Server. We might not have gotten there so neatly if not for Cicerone!"
- Suzanne Schalow, Founder, Craft Beer Cellar

“We love partnering with Cicerone ® because they take the time to provide us with thorough consultations to develop specialized training resources for employees in all levels of our company. They take a personal interest in helping us develop our team, and that makes them our close partner, not a vendor”
- Andrews Distributing Company

“In addition to The Exchange Brewery’s training, the Cicerone® program provides an excellent educational framework for our staff to ensure we cover all the fundamentals and reach for the highest credentials - from clean glasses to being proficient in all the various beer styles and flavors. Over the past 3 years, we have successfully certified 22 beer servers. Having certified, knowledgeable beer servers ensures we can provide our customers with the highest-quality beer experience possible. Our staff is not only passionate but can engage in compelling dialogs with whomever they serve - having the confidence to share the stories behind the vast array of beer styles we serve at our brewery.”
- Amy Kvas, Tasting Room Manager, The Exchange Brewery

“We started up a brewpub/restaurant at our farm in Verdal, Norway. Our mission is making a good atmosphere for our customers, by serving great food and beer, in a professional yet unpretentious way in the nicest environment. We ordered BeerSavvy in order to train and certify our entire team. We wanted to improve the overall beer-knowledge of our staff, which we believe will lead to even better customer experiences and increased motivation.”
-Jørund Eggen, General Manager, Fæby Bryggeri

"At Stone Brewing Co. and the Stone Brewing World Bistro & Gardens, we've utilized the Cicerone program as a valuable training resource to ensure our team is knowledgeable about the craft industry they support. The better a person's education about beer, the better they are able to spread the passion!"
- Greg Koch, CEO & Co-founder, Stone Brewing Co.