Canadian Brewing Awards and Cicerone® Certification Program launch National Beer Scholarship
Boost Your Beer Expertise
Canadian Brewing Awards and Cicerone® Certification Program launch National Beer Scholarship
FOR IMMEDIATE RELEASE
May 28, 2018 CHICAGO
Contact: John Scholl
john@cicerone.org / 773-549-4800
The Cicerone® Certification Program and the Canadian Brewing Awards announced a nationwide scholarship program for Canadian beer professionals at the 16thAnnual Canadian Brewing Awards in Halifax last night.
The scholarship will award 12 recipients, one from each province and territory, with a Cicerone Program Certified Beer Server study and exam package, and three Canadians with a study package for the Certified Cicerone® designation.
“Our Awards recognize excellence in 55 Beer Style categories and we are proud to work with the Cicerone Certification Program to grow knowledge of beer styles and sensory evaluation throughout the country,” saysRob Engman, president of the Canadian Brewing Awards and of TAPS Media.
The scholarships will be awarded to beer professionals who demonstrate a strong passion for beer knowledge.
“As the Canadian beer industry continues to grow, the variety of beers available and the demand for proper beer service increase as well,” says Pat Fahey, Content Director for Cicerone. “We hope that these scholarships help a new generation join the growing ranks of Cicerones in Canada to raise the bar for quality beer experiences.”
The applications are available under the Blog & News section of the Cicerone Certification Program website, with a deadline for submission of Monday July 9th, 2018. The scholarships will be awarded in September.
The scholarship program awards the following:
Certified Beer Server Scholarships (12),which will include the following:
- BeerSavvy® online training program
- Certified Beer Server Exam
Certified Cicerone Study Packages (3), which are a suite of study materials and online tests designed to help prepare candidates for their Certified Cicerone exams. Each package includes:
- German Styles Coursebook + Specialist Exam
- British and Irish Styles Coursebook + Specialist Exam
- Keeping and Serving Beer Coursebook + Specialist Exam
- Brewing Ingredients and Process Coursebook + Specialist Exam
- Full set of Beer Style Profile Cards
Scholarship applications can be found at the following links:
Certified Beer Server Scholarship:https://www.surveymonkey.com/r/NZ82B5D
Certified Cicerone Study Package: https://www.surveymonkey.com/r/N6JBKSN
The Cicerone Certification Program is built around a series of four professional certification exams starting with Certified Beer Server and ending with the top-level Master Cicerone.
With roots in the North American craft beer movement and in-depth coverage of classic European beer culture, the Cicerone program has become the global standard for assessing beer professionals since its launch in 2008.
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ABOUT THE CICERONE CERTIFICATION PROGRAM
Launched in 2008 by brewer, author, and beer educator Ray Daniels, the Cicerone Certification Program seeks to ensure that consumers receive the best quality beer at every service occasion. To facilitate this, those who sell and serve beer are encouraged to acquire knowledge in five areas: 1) Keeping and Serving Beer, 2) Beer Styles, 3) Beer Flavor and Evaluation, 4) Beer Ingredients and Brewing Processes, and 5) Pairing Beer with Food.
The Cicerone Certification Program certifies beer professionals at four levels:
- Certified Beer Server
- Certified Cicerone®
- Advanced Cicerone®
- Master Cicerone®
To date, more than 100,000 individuals have been certified through the program.
For more information on "What is a Cicerone?" visit: http://cicerone.org/about
MEDIA STYLE GUIDE
Trademarks
The Cicerone Certification Program holds trademarks on use of the word "Cicerone" as it pertains to beer, beer service, beer education, and beer events in the United States and 43 additional jurisdictions including Canada, Australia, the European Union, and much of Latin America and Asia. The trademarks include the word “Cicerone®” and the titles "Certified Cicerone®," "Advanced Cicerone®," and "Master Cicerone®."
As a result, in anything beer related, no one should be called a "Cicerone" unless they have earned one of the trademarked titles.
Usage
The Cicerone titles (Certified Cicerone®, Advanced Cicerone®, Master Cicerone®), are both trademarks and the proper name of a specific title. They should only appear in association with the name of an individual who has earned the appropriate certification. Both words of the title should be capitalized. (The AP StyleBook says that trademarks should be capitalized in all uses.)
Those who hold the first level certification awarded by the Cicerone Certification Program are referred to as “Certified Beer Severs” and not “Cicerones.”
You may wish to include this trademark notice at the end of any publications: Master Cicerone®, Advanced Cicerone®, Certified Cicerone®, and Cicerone® are trademarks of the Cicerone Certification Program, a Chicago-based beer education and certification organization.
For more information, visit: https://www.cicerone.org/titles-trademarks-proper-use
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Ray Daniels
Ray Daniels is the founder and director of the Cicerone Certification Program. He is a veteran beer educator and has traveled to more than 30 different countries in search of great beer. You can find Ray on Twitter.